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CHANNEL4 FACTUAL PROGRAMMING: Every writer likes to let rip on a pun or two once in a while. It's a guilty pleasure and it feels great to get them out of your system. Lucky for me, it has also formed an important part in promoting some of Channel 4's more serious programming over the past few years.
Normally turned around in a day or two with close to zero budget, these ads are designed to feel quite tabloidy so as to stand out in the more quality news media that they typically run in.
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